We’ve been hearing about the benefits of integrating video into your marketing mix for a while now. However, unfortunately only a small percentage of companies, especially small businesses, are taking advantage of this powerful marketing tool. Most people psych themselves out on the difficulties of creating video content. But it’s easier than it appears.
With the 5 tips below you can focus on the important factors that will get your video production headed in the right direction.
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How to use natural light to take amazing food photos:
1. Indirect Sunlight Only! Cloudy days or south-facing windows are ideal, because direct sun will spoil your photos (and your food!)
2. If you are outside look for shade – even the picnic table umbrella can be enough shade to give you nice soft light.
3. Use a short depth of field. Set your camera to manual and a large aperture (small f-number), which will depend on the food.
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Creating online content can be a more difficult task than you might think. You must engage the audience and find compelling topics, as well as consistently provide high-quality information. To truly reach maximum results, you must publish material on a regular basis. And to gain the maximum amount of readers you will need to follow some industry rules.
There are plenty of tools and online resources that offer assistance. And many of them can increase your productivity and save you plenty of time. However, you need to be able to handle the bulk of the work and full understand the process yourself, before you can begin creating top-notch content.
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The Arataki Visitor Centre is the gateway to the Waitakere Ranges Regional Park in West Auckland, with more than 16,000 hectares of native rainforest and coastline. It’s 250km of walking and tramping tracks provide access to beaches, breathtaking views, and spectacular rocky outcrops, including the Hillary Trail, black sand beaches, waterfalls and giant kauri trees.
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Waterfalls are beautiful but technically difficult to photograph. Discover how to master the technical and creative aspects of waterfall photography.
Capture Their Motion
One of the most interesting things about waterfalls is the way they move. From the meandering flow of water across rocks to the splash and spray of a crashing torrent, they’re always full of energy and excitement.
The key to capturing this movement is choosing the best camera settings before you start shooting. So flick your camera into Shutter Priority or Manual mode and set it up as follows.
Purakaunui Falls – New Zealand
Every waterfall is different, and there’s no single “correct” shutter speed to use, but if you want to capture movement in the water you’ll need to use a slow shutter speed – generally somewhere from 0.3 seconds up to several seconds.
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Video marketing is quickly becoming one of the hottest ways of showcasing and promoting your online business!
According to some recent studies, 57% of people have watched online videos at some point in their lives, and 19% watch them every day. Those figures appear to be growing steadily as internet usage and social networking grows more and more popular.
Here are some benefits of Video Marketing:
• You can showcase your product or service in a unique way that will both entertain your viewers and offer them valuable information.
• Videos get a lot of views and a better response rate than articles and blogs. People are more willing to sit through a two-minute video than read a long blog entry.
• You can better illustrate the concepts you’re trying to convey. Some topics are just plain hard to describe and lay out in print form, but video allows you to show rather than tell. This is especially true when it comes to technical “how-tos”: videos can be much easier to follow.
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1/400 sec | f/10 | ISO 200
Entrepreneurial vision emerges from an idea you’re passionate about and is implemented as you communicate that vision in ways that engage and enroll others. 70% of successful entrepreneurs didn’t start with a detailed business plan. Instead, they started with clear visions of what could be and began implementing their visions one action at a time.
See the Future
Pay attention to people’s conversations, behaviors, complaints and desires. Eventually you may feel your heart pumping and your brain’s synapses firing over a solution you can provide as an exciting new business. Nurture your newly born entrepreneurial idea everyday. Find out about start-up costs, first steps and possible niche markets. For example, look at what other companies are doing who may become potential competitors. What potential competitors are doing doesn’t have to stop you, but could give you valuable information on mistakes to avoid or under-served niches to serve as you start.
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